This is the time for companies to use this " down" economic cycle to evaluate the validity of the assumptions they used in developing their business model.
During economic growth, prosperity can mask weaknesses in these underlying assumptions, so now is the time to reassess one's marketing strategies and assumptions. How will the current cycle impact the relevancy of issues such as target market demographics, ability to pay, product/service attributes, etc. once the economy starts back into recovery?
Be aware that the definition of what is normal from this time foward will likely be different than what normal looked like before!
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